Last Updated: May 27, 2015

This Privacy Policy explains the type of information Bake’n Joy Foods, Inc. (“Bake’n Joy” or “we”) may collect from you or that you may provide to us when you visit our Web site, www.bostoncoffeecake.com (the “Site”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

This Privacy Policy does not apply to information collected by us offline or through any other means, or to information collected by any third party, including through any plugin or other application that may link to or be accessible from our Site. For example, Facebook, Twitter, Pinterest, LinkedIn and/or YouTube may collect information about you via plugins when you visit our Site. We do not control and are not responsible for the privacy policies and practices of such third parties and recommend that you carefully review their privacy policies as they may differ from our own.

Please read this policy carefully. If you do not agree with our policies and practices, please do not use the Site. By accessing or using the Site you agree to this Privacy Policy.

Information We Collect and How We Collect It

We may collect several types of information, including personal Information, such as your name, address, email address, credit card number and billing address. We may collect this information in several different ways including directly from you when you provide it to us on our Site and automatically as you navigate through the Site.

Information You Provide to Us

Information you provide to us on or through our Site may include information that you provide when you purchase our products (e.g., billing and contact information), complete a New Member Registration form, or request a catalog.

Information We Collect Through Automatic Data Collection Technologies

Similar to many Web sites, we may gather certain information automatically through the use of automatic data collection technologies. Such technologies may include cookies, web beacons, and other technologies. Cookies are small files typically placed on your web browser. Web beacons are small electronic files that may be contained in our Site pages and emails.

The information we collect automatically may include internet protocol addresses, browser type, internet service provider (ISP), site entry/exit pages, operating system, and date/time stamp.

How We Use Your Information

We may use this information in several different ways including to:

• improve and personalize our Site;
• analyze trends;
• administer the Site;
• track users’ movements around the Site;
• provide information and materials that you have requested (e.g., fulfil catalog requests);
• provide information and materials about our products and/or related materials, including via promotional e-mails;
• gather aggregate information about the Site user base as a whole;
• process online orders; and
• for other business purposes.

Disclosure of Information

We may disclose some or all of your information:

• with any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”);
• in the event that we are acquired, merge with another entity or sell portions of our assets;
• to third party vendors who provide support to Bake’n Joy; and
• with your consent.

We may also disclose your information to:

• comply with any court order, law or legal process, including to respond to any government or regulatory request;
• to enforce or apply our terms of use (as set forth below); and
• to protect and defend our rights or property, and/or the rights or property of the visitors/users of our Site, or third parties.

Google Analytics and GoogleAdWords are among the third party vendors to whom we may disclose your information. Please see www.google.com/policies/privacy/partners/  (or any other URL Google may provide from time to time) for information about how Google may use your information and how you may be able to control the information sent to Google.

Disclosure to Third Party Data Brokers and Your Choice to Opt-out

We may also disclose your information to third party data brokers for marketing purposes. Information disclosed to such data brokers may include your transaction history (e.g., name, address, order date and amount), but does not include your credit card number. If you do not want us to share your information with third party data brokers for marketing purposes, you can opt-out by sending us an email at customerservice@bostoncoffeecake.com.

Children

You should be aware that this Site is not intended for, or designed to attract, children under the age of 13 and we do not knowingly collect personal information from children under the age of 13. If you are under 13, do not use this Site or otherwise provide any information to us, including your name, address, telephone number, or e-mail address.

Do Not Track

Some web browsers offer a “Do Not Track” setting. However, there is currently no industry standard regarding the meaning of “Do Not Track” and what, if anything, websites should do in response. As a result, we may not respond to “Do Not Track” signals.

Security

No company, including Bake’n Joy, can fully eliminate security risks. We cannot guarantee the security of information transmitted to or from us, including via email, or the security of any links accessible from our Site. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

The safety and security of information also depends on you. If we have provided you with (or you have chosen) a username and password for access to certain parts of our Site, you are responsible for keeping such information confidential. Please do not share your username and password with anyone.

Notice to Visitors Outside of the United States

This Site is intended for use by residents of the United States of America only. You should be aware that the United States and other countries have not harmonized their privacy regulations. Because Bake’n Joy and its servers are located in the United States, Bake’n Joy has written its Privacy Policy to satisfy United States regulations. By using the Site, you agree to the level of privacy protection set out in our Privacy Policy.

Privacy Policy Updates

This Privacy Policy is subject to occasional revision, and changes will be posted on this page. You are urged to return to check the Privacy Policy for the latest updates prior to accessing the Site or sending any information to us.

How to Contact Us

Should you have any questions or concerns about this Privacy Policy or about our collection or use of information, please email us at customerservice@bostoncoffeecake.com. You may also reach us by telephone at 1-800-434-0500 (9:00 a.m. – 5:00 p.m. EST, weekdays).